Customer experience

Customer experience

Antetítulo de la cabecera

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Approach

Challenge

One of the pillars of the Renfe Group’s Strategic Plan is to place the customer at the center of our activity, redefining products based on their characteristics to enhance the experience and attract new customers.

Therefore, we aim to establish new personalized communication channels with our customers at all times, whether during short commuter trips or medium to long-distance journeys, understanding their needs, preferences, and opinions. We will provide them with precise, updated, and personalized information about their journey proactively, just when they need it.

We are seeking technological solutions that enable us to enhance the customer experience, personalize communication, and improve our understanding of them.

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